Traditional vs. digital marketing in 2020 - Mohini Singh

Let’s learn what Traditional vs. Digital marketing is actually is.

Its year 2020; I can be all mean and just willing to forget this year all tougher, but since i can’t do that ill pretend im okay. We gotta do what we gotta do.

Today we are going to discuss traditional vs. digital marketing & how to blend them and make it work for us. Today, we will focus on the different these both approaches have.

Let’s get to know each one.

Traditional marketing

Traditional Marketing is one we have been following from ages and has proven to be at benefits to business today. (use of newspaper, television, radios)
Also, we live in a world where things change every second, so does marketing have to cope up with this ever-changing environment.
Then comes Digital Marketing or Internet Marketing, serving the internet generation. The millennials.
fun fact mellennials are people born between born between 1981 and 1996

Digital / Internet Marketing

Because modern problem requires modern solutions.
Digital Marketing = advertising over the internet
*as today more than 40% of the world’s total Population in on the internet.
So more people meaning more advertising.
So lets clear our basis on which we will be comparing are,
time, audience, cost, feedback, and access.

PS. a pdf of the comparison is available for you to download

Digital Marketing hands down the best to invest in your business right now.
It is cost-effective as we can customize the budget according to our goals, and we can decide that if we want to spend 5 rs or r lack, it is up to you.
we can choose the target audience accordingly Eg. People age between 17-24 who are interested in learning digital marketing.

Digital Marketing

Time-saving as we can make an entire digital ad very less time and publish it at the same time,
The best part is that we get instant feedback from our advertisements.
How many people have seen it, how much negative or positive is the ad copy, how many clicks or any activity happening with the link(ad).
As nearly half the world is now on the internet and at this time (our best aid too).
So the ads can be shown to a large number of people in very less time and at a minimum cost.
But let’s not think it’s all right; we can seel fresh air in can’s or ladybugs packed to your house to “anything and everything can be sold over the internet.”
Social media, search engines, and websites have replaced the traditional radio, tv, and newspapers.

Now let’s talk about traditional marketing.

We have a few advantages of traditional marketing too. I want to explain a bit of them also before we carry on with our comparison.
First of all, we all are familiar with the ways of advertising and find it easy to digest and have an understanding of it.
We have a proven study that shows us that hard copies are more comfortable to process and recall.
*then we can have the material for recycling or reuse*
Also, Traditional Marketing has a better local reach then compared to digital. and we have high trust in those brands that we see every day almost everywhere.
e.g., metros covered with those ads all over

Now let’s get back to our traditional marketing vs. digital marketing.

Traditional marketing takes more time to reach the public and we never actually get to know the actual output/ result of the ad.
It is almost out too everyone, not knowing whether it hit the target audience or not as we can never accurately predict who is behind those television sets, radios, or newspapers.
It’s also insane that feedback is way big of a problem here and as it took too much time to come back or never really make it.
And it is way more costly as just printing a single copy in an only newspaper at a single time cost’s way more than doing it online.
It is mostly accessible to all but at a relatively high cost

CONCLUSION

Both of them have there pro’s and cons.
But digital marketing prevails in most area’s and is pocket friendly at this time.
When the business around the globe is mostly affected by this pandemic.
So if you have any queries related to any of the digital marketing problems, you are free to fill the comment section i won’t mind.